UI\UX Case Study
Saliha
Helping travelers plan trips with ease using crowdsourced itineraries
Overview
Travel Voyage is envisioned as a comprehensive online platform catering to travelers seeking personalized itineraries and seamless travel planning experiences. The platform aims to streamline the process of trip planning by offering curated suggestions, customizable itineraries, and integrated booking services for flights, accommodations, activities, and transportation.
Design Process
Research
UX Design
User Flow
Wireframe
Style Guide & Ui Element
1
2
3
4
5
Initial Brainstorming
What Are the Main Considerations When Planning a Trip?
I first brainstormed on what the main considerations are for people who are planning trips. Then I ranked these considerations by order of what is considered fist when planning a trip and other considerations that may come in later.
Security/Safety
Length of Trip
When?
Budget
Destination?
How many people travelling?
Types of Activities
Accommodation
Security/Safety
Accessibility
Events
Means of booking hotels,etc.
Mode of Transport
How many people travelling?
Types of Activities
Luggage Limitations
Consider First
Consider First
Competitor Analysis
There are already a few trip planners both in app form and web form but from my research, none of the participants have used these tools despite them being on the top of the Google and PlayStore search results. Competitor analysis was conducted to identify features which already exist and if there were any gaps and opportunities.
Problem Statements:
Information Overload: Users are overwhelmed with the vast amount of travel information available online, making it challenging to plan their trips efficiently.
Fragmented Booking Process: The current booking process is fragmented across various platforms, causing inconvenience and confusion for users.
Lack of Personalization: Users often struggle to find personalized travel recommendations tailored to their preferences and interests.
Poor User Interface: The existing interface lacks intuitiveness and fails to guide users effectively through the travel planning and booking process.
Solution Approach:
Personalized Recommendations: Implement machine learning algorithms to analyze user preferences and provide tailored travel recommendations.
Streamlined Booking Process: Integrate booking functionalities directly into the platform to minimize redirects and simplify the booking experience.
Intuitive Interface: Redesign the user interface with a focus on simplicity, clarity, and intuitive navigation to guide users seamlessly through the travel planning process.
Comprehensive Travel Planning Tools: Provide users with tools to plan their entire trip, including accommodations, transportation, activities, and dining options, all within a cohesive interface.
Style Guide
We wanted to choose a bright and eye-pleasing color palette and readable front, as the application will be used on all phone sizes.
#5F80F8
Primary & accent colors
Secondary colors
3894FF
323232
#EBF5FF
#192A3E
#27AE60
Typeface
Poppins
ABCD
abcd
1234
Other Screens
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